Adapting to Customer Demand

Customer demand is a fickle beast. At any moment one product may be hot and another not and consumers expect that product to be easily and readily available. Easy, right?

Supply chains are often rigid and designed for predictability not shifting customer demand. So how do you manage the fluid demand within a fixed system?

Rebecca Illsley shares how Clorox and now Thermacell Repellents Inc. build their supply chain to be flexible to adapt and meet the ever changing buying habits of their customers.