# Supply Chain Therapy

### Adapting to Customer Demand

Customer demand is a fickle beast. At any moment one product may be hot and another not and consumers expect that product to be easily and readily available. Easy, right?

Supply chains are often rigid and designed for predictability not shifting customer demand. So how do you manage the fluid demand within a fixed system?

Rebecca Illsley shares how Clorox and now Thermacell Repellents Inc. build their supply chain to be flexible to adapt and meet the ever-changing buying habits of their customers.

### List of Episodes

- [How to Meet Dynamic Demand through Logistics Process with Rebecca Illsley, COO at Thermacell Repellents](https://www.stord.com/podcast/meet-dynamic-demand)
- [How Ember Mug Heats Up The Supplier / Buyer Relationship with Siobhan Hunter](https://www.stord.com/podcast/ember-mug-supplier-buyer-relationship)
- [How Veritiv is Bringing DTC Technology to B2B with Will Vining, Senior Director of Supply Chain Optimization](https://www.stord.com/podcast/bringing-dtc-technology-to-b2b)
- [Will It UPS? How Blackstone Seasoned Their Logistics for Large DTC Products with Tom Newman](https://www.stord.com/podcast/will-it-ups-large-dtc-products)
- [How B2B, Manufacturing and More Can Grow Your Business featuring Rich Durham from Pair Eyewear](https://www.stord.com/podcast/pair-eyewear-b2b-manufacturing)
- [Breakdown BattlBox’s Customer Obsession Mission with John Roman, CEO](https://www.stord.com/podcast/battlbox-customer-obsession-mission)
- [Solve Logistics Problems like goodr, featuring Head of Supply Chain, Greg Bicksler](https://www.stord.com/podcast/solve-logistics-problems-like-goodr-with-greg-bicksler)
- [Deliver Customer Experience Like Anthropologie with Candan Erenguc, COO of The Anthropologie Group](https://www.stord.com/podcast/deliver-customer-experience-like-anthropologie-with-candan-erenguc)
- [Peak Season Planning with Caitlin Coghlan, Global Director of E-Commerce at The Cookware Company](https://www.stord.com/podcast/peak-season-planning-with-Caitlin-Coghlan)
- [What is a Circular Supply Chain with Sneha Kumari, Head of Industry Trends at The Circular Supply Chain Network](https://www.stord.com/podcast/circular-supply-chain-with-Sneha-Kumari)
- [Factories For Startups: How to Create A Partner In Your Manufacturer with Elyse Kaye, CEO and Founder of Bloom Bras](https://www.stord.com/podcast/factories-for-startups-with-elyse-kaye)
- [The Cost of Supply Chain: Efficient Logistics for Cost Savings and Improved Customer Experience with Zach Kissel, VP of Global E-fulfillment at IPG Group](https://www.stord.com/podcast/efficient-logistics-with-Zach-Kissel)
- [Owning Your Customer Experience: How Your Supply Chain Can Create DTC Loyalty and Accelerate Growth with Rick Watson CEO of RMW Commerce Consulting](https://www.stord.com/podcast/owning-your-customer-experience-with-Rick-Watson)
- [Stop Saying "Prime-like Logistics" (Bonus Session with Mario Paganini)](https://www.stord.com/podcast/stop-saying-prime-like-logistics-with-mario-paganini)
- [Sustainable Supply Chains: Sourcing Vegan and Cruelty Free Beauty Products with Lynn Power, CEO and Co-founder of MASAMI Haircare](https://www.stord.com/podcast/sustainable-supply-chains-with-lynn-power)
- ["Solopreneuring": Creating E-Commerce Brands with Little Resources with Eric Bandholz, Founder of Beardbrand](https://www.stord.com/podcast/solopreneuring-ecommerce-brands-with-eric-bandholz)
- [Freight Fright: Curing a Supply Chain Hangover with Craig Fuller](https://www.stord.com/podcast/curing-a-supply-chain-hangover)
- [How To Build Massive DTC Brands with Forbes 30 Under 30 Marketer, Nik Sharma](https://www.stord.com/podcast/build-massive-dtc-brands-with-nik-sharma)
- [Mastering Fulfillment with Zach Stuck, Founder of Homestead and Owner of Stealth and Public - Supply](https://www.stord.com/podcast/mastering-fulfillment-with-zach-stuck)
- [How Emerging E-Commerce Brands Can Level The Playing Field with Nate Skiver, Founder of LPF Spend Management](https://www.stord.com/podcast/collaborate-or-die-with-nate-skiver)
- [Our Billion Dollar Supply Chain: Jeff Raider, co-founder of Harry's and Warby Parker](https://www.stord.com/podcast/our-billion-dollar-supply-chain-with-jeff-raider)
- [Buy. Build. Boost: How to Scale DTC Brands Quickly with Joe McIntyre](https://www.stord.com/podcast/buy-build-boost-how-to-scale-dtc-brands-quickly-with-joe-mcintyre)
- [3PL Matchmaking For E-commerce Growth with Matthew Hertz](https://www.stord.com/podcast/3pl-matchmaking-for-e-commerce-growth-with-matthew-hertz)